How We Can Help You
reputation management
Maintaining the integrity of the public information, reviews and comments is an important part of your business. We work with clients’ teams and online specialists to ensure your public listings are accurate, reviews are authentic and comments are responded. The voice you work so hard to develop and protect should remain the same online as in person. We believe in being responsive, authentic and transparent when communicating with your customers online.
media partnerships
In The Community is powered by Sweeney Media Group has served clients’ advertising, promotional and media relations needs for years. A relationship approach, In The Community will always have a client AND media entities best interest at heart to achieve a long-term reciprocal relationship. We operate in a transparent partnership with media buyers when you need the heavy hitters for broadcast or regional buys. As part of the original The Dallas Morning News/Belo promotions team, we invented added-value. Our scope includes hyper-local, digital, social, print, broadcast and influencer.
match making
This not a swipe left or right approach. Authentic matchmaking comes in many forms: connecting like-audiences to collaborate on a customer experience; connecting businesses and community for philanthropy, employee enrichment or new product introductions to create memorable experiences between an audience and your brand. We have dedicated decades to creating solid partnerships for Luxury brands like Land Rover and iconic voices like TEDxPlano.
MANAGE THE ASK
Manage the Ask is a strategic process for managing the hundreds of requests such as sponsorships, donations, auction items businesses receive each year. In The Community creates a recipe for the perfect partnership opportunity then acts as the clearinghouse to protect your brand and marketing goals. We insist on a graceful approach and will always provide insightful, thoughtful responses. Manage the Ask can deliver activation or coordinate with the clients’ internal teams.
EVENTFUL
Events continue to be an important part of fundraising, friendraising, brand introduction, brand loyalty and lifestyle connectivity. The effort of a meaningful event is costly not only financially but on the resources of time and people. In The Community applies our experience at thousands of events to build a strong promotion and attendee engagement plan to ensure your organization's success.
customer engagement & loyalty
Customer communications are at the heart of building relationships, brand affinity and loyalty. For over 16 years, ITC founder, Justine Sweeney has been a part of the local dealer group Jaguar Land Rover team. Developing customer communication lifecycles for 60-84 months combined with authentic brand experiences, Jaguar Land Rover customers knew they were part of something special...a perfect balance of luxury, heritage and access. Applying vision and operational excellence to a customer or donor's interface with your brand will make all the difference.
influence & social
74% of people trust social networks to guide their purchase decisions. Influencers and social media are on the rise as trusted sources for the next generation of consumers. Who hasn't clicked on the "amazing new product" featured on Instagram or Facebook... It is best not to fight it and put your brand or cause in the wave of success. Social media campaigns are efficient, flexible, creative and provide valuable analytics to evaluate your brands’ message and position.
VOIces of in the community
In The Community offers several platforms for clients and community to have a voice and promote their brands. We are not new to blogging but have always been a bit shy. From social media to content-rich channels, websites and podcasts are platforms used to elevate brands through storytelling and shared experiences with like brands. Our content development philosophy is based on a positive outlook and the golden rule...if you cannot say something nice, then don't say it. We are here to serve clients by cultivating connectivity and be contagious for good.
reputation management
Maintaining the integrity of the public information, reviews and comments is an important part of your business. We work with clients’ teams and online specialists to ensure your public listings are accurate, reviews are authentic and comments are responded. The voice you work so hard to develop and protect should remain the same online as in person. We believe in being responsive, authentic and transparent when communicating with your customers online.