Understanding. Imagination. Relevant. Results.
Sweeney Media Group is a boutique marketing and public relations firm combining the best talent, practices and passion to build brands. From a start-up to a refresh to a single event, Sweeney Media Group provides a thorough assessment of a client’s vision and creates a plan to achieve it. Not only do we create the plan, we implement it.
Often we hear… “you get it.” Our motto has become, “We get it and get it done.”
Benefits of Engaging Sweeney Media Group:- Cost savings by assessing and re-negotiating contracts with printers, promotional products, design services, interactive media services, incentive partnerships, associations and additional relevant marketing expenditures
- Improved retention and new client acquisition by ability to apply marketing tactics to operational and sales activities to increase client retention and generate new clients
- Time savings and efficiency of efforts. Whether you have an in-house marketing team or are making decisions solo, by engaging a professional as a sounding board, you gain the advantage of leveraging their relationships, experience and insight to make more informed decisions or even empower the group to oversee appropriate decision making for you. Either way, there is a savings of time and energy
- Cost savings and value added by utilizing a media specialist to negotiate advertising agreements with added-value as well as monitoring the relationship for maximizing the advertising investment
- Generate media exposure (often beyond the value you can pay for) by utilizing media relations strategies such as publicity for an event, seeking reporters to quote you as a source, ghost writing articles for submission to the media, coaching a spokesperson to become a credible source and speaker creating grass roots word-of-mouth endorsement
- Strengthen relationships with customers and reach new prospects creating partnerships that drive revenue
We apply understanding of a clients industry and their position in the marketplace, imagination and creativity to infuse unique elements to relevant strategies and tactics all based on effective ideas to generate results – quickly and efficiently.
By applying personal passion and time (near obsession) into each of our clients, we celebrate alongside them as well as feel their pain. Sweeney Media Group often becomes the in-house marketing and communications department for our clients, however we also have years of experience in working together with an existing department or group of marketing contractors to achieve the same quality results.
The team at Sweeney Media Group holds professionalism and integrity as guiding principles in all of our engagements. We value our relationship with the media, advertising representatives, civic and industry organizations, nonprofits and especially our partners – each one is a valued team member that works to achieve our clients’ desired goals.
Our team has served brands from a variety of industries on the local and national level. Click here to see our list of experience
Sweeney Media Group is proud to be certified by the Southwest Women's Business Council as a woman-owned business, named Community Partner of the Year by the Frisco Chamber of Commerce for 2008, named Best of Business in Frisco for 2007, and Named 21 for the 21st Century Leadership (Collin County) council in 2006.
Firm Awards and Professional Affiliations:- Comerica Collin 60 Winner 2009
- Winner “Best of Business” Community Partner of Year, Frisco Chamber of Commerce in 2008
- Named “One the Watch” in Frisco STYLE Person of the Year issue, 2009
- Awarded “Best of Business Frisco” by Frisco STYLE Magazine, 2007
- Named 21 for the 21st Century Leadership (Collin County) award, 2006
- Featured in Frisco Style Magazine as “Frisco Profile,” October 2006
- Finalist in “Excellence in Communications” from the Center for Nonprofit Management, 2006
- Communicator Award for print media – Road & Trail newsletter for Land Rover Texas, 2005
- Featured columnist, Socially Speaking in Frisco STYLE Magazine
- Public Relations Society of America
- American Marketing Association
- Women In Communication
- Texas Public Relations Association annual conference committee chair, 2009
- Certified member of the Women’s Business Council of Southwest
- Certified member of the Women’s Business Enterprise National Council
- State of Texas Historically Underutilized Business
