CUSTOMER ENGAGEMENT EXCEEDS NATIONAL BENCHMARKS
Since 2008, Road & Trail e-newsletter was developed from an award-winning print newsletter designed to engage current and prospective Jaguar and Land Rover owners with the brand and more importantly with the local dealer (known as centres). A steady 24-28% open rate occurs each month exceeding national benchmarks for luxury automotive.
A monthly edition of Road & Trail is custom curated for Land Rover Austin, Land Rover Dallas, Land Rover Frisco and Jaguar Austin. Content mix included local charitable affiliations, product innovations, global brand sightings, important service updates, exclusive offers for luxury events and the most popular links - current inventory.