Boffin's Lab in Austin @jsweeneypr

Unveiling XE at The Boffin's Lab

On March 13th, 2015, the all-new Jaguar XE was revealed at The Boffin’s Lab Powered by Jaguar and WIRED Insider in Austin, TX. Jaguar’s very own Boffin, actor Nicholas Hoult, and Jaguar Production Studio Director Wayne Burgess were on hand to unveil this highly anticipated compact luxury sedan to a full house that included #EveryVillainNeeds contest winners.

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